Truth Integrity Knowledge

The Truth, Integrity, Knowledge (TIK) campaign will run throughout 2019. The campaign will focus on why librarianship is one of the most trusted professions in Australia and how people working in libraries (whether LIS qualified or from another discipline) promote the free flow of information and ideas in the interests of all Australians. It will remind people that, in a society driven by fake news and the 24-hour media cycle, they can rely on libraries for quality information. 

A new ’10 ways’ poster, 10 ways that library and information professionals promote truth, integrity and knowledge, has been created and will be released on 28 November. Details of these 10 ways will be revealed over the coming weeks in the lead up to the  release of the poster. Through 2019, 10 guest bloggers from the library and information profession will write articles for the campaign on the FAIR website to highlight how and why their chosen ideal is so important to library and information professionals holding the integrity to provide truthful knowledge to users.

We also encourage you to share your thoughts and opinions on the matter and encourage you to talk about the campaign on social media using #ALIATIK and you can always email any thoughts you have to ALIA to (

You can read more about the segments of the campaign by visiting the blog posts below: