Truth Integrity Knowledge campaign wrap-up

Wednesday, 15 January 2020

The end of 2019 also saw the completion of the ALIA FAIR Truth, Integrity, Knowledge (TIK) campaign which ran throughout the year.

The campaign was based on the 10 ways library and information professionals promote truth, integrity and knowledge and was developed by ALIA with the help of the ALIA New Graduates Advisory Committee (NGAC).

The campaign generated discussion around what these 10 concepts meant to library and information professionals and serves as an advocacy tool for library and information professionals to show how their work encourages and promotes these values. Part of the campaign was a series of blogs from industry leaders on how library and information professionals promote the 10 TIK ideals being: Trusted professionals; Freedom of information; Evidence based; Digital expertise and inclusion; Indigenous knowledge; Freedom of expression; Equity; Privacy; Open access; and Collaboration.

To understand the successfulness of the campaign, ALIA ran a survey from 16 October – 29 November 2019 where we asked respondents about how they engaged with TIK and their thoughts about the campaign. Feedback from this survey will be used to inform how ALIA goes about our future campaigns. Thank you to everyone who supported the campaign.